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Custom solution / Publisher × AI

Managing monetization with AI agents

Epicflare designs and develops specialist AI agents to combine monetization analysis, explain performance gaps and coordinate action tracking. The solution produces documented findings and priorities for publisher teams to review and act on.

First page of the AI monetization management solution brief

AI monetization management

Custom solution · English · PDF · 1 page

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A publisher asks their AI assistant to audit a Google Ad Manager setup after a drop in programmatic revenue. Specialist agents review performance, configuration, ad requests and consent signals, then deliver an audit report that separates findings from points still to confirm, with a prioritized action plan.

Demonstration on a fictitious Ad Manager network with simulated data. The figures shown, including the number of agents and the audit duration, come from the demo scenario, and the execution time is condensed in the edit.
Read the transcript

Revenue drops or technical issues. Investigating problems in Google Ad Manager takes time away from AdOps teams. Specialized agents, such as Epicflare’s, can handle these investigations, bringing together the expertise needed to diagnose a wide range of issues.

These agents can be accessed through Claude or ChatGPT. Simply describe the problem in the chat. They then autonomously analyze the key components of your advertising stack, including configuration, performance, ad requests, and more.

Once the audit is complete, the results are delivered directly in the chat. The run summary shows that nearly 70 agents were deployed across more than 150 tasks, with the entire audit taking almost four hours. The detailed breakdown below provides a comprehensive view of the tasks performed.

Then there’s the full audit report, starting with an overview of the findings. The individual tabs provide a detailed breakdown of each analysis. These cover yield, the overall Google Ad Manager configuration, key monetization settings, and a technical review of ad requests and their parameters.

One particularly useful output is the condensed action plan. It sets out the key actions to take, step by step, along with their expected impact.

Work that would normally take several days and require multiple areas of highly specialized expertise can now be completed in a few hours at a lower cost and with a high level of analytical depth.

The challenge

Monetization decisions draw on performance data, ad delivery settings and demand conditions. A useful diagnosis must connect these views, show the supporting evidence and distinguish findings from hypotheses that still need checking.

Solution scope

The approach combines three areas of expertise around a Google Ad Manager connection through MCP, using the reporting, configuration and data available for the project.

  • Analyst

    Examine CPM, fill rate and revenue across sources and segments, alongside viewability and video completion.

  • AdOps

    Review configuration, delivery and ad requests, including technical signals related to consent and ID tracking.

  • Yield manager

    Assess inventory value, demand sources and revenue opportunities.

The analyses are consolidated into findings, hypotheses and recommendations, then prioritized for review.

  1. Sources

    Google Ad Manager connection through MCP

    • Reporting
    • Configuration
    • Data

    Additional sources included as needed

  2. Specialist AI agents

    • Analyst

      CPM, fill rate and revenue, alongside viewability and video completion

    • AdOps

      Configuration, delivery and ad requests, including consent and ID tracking signals

    • Yield manager

      Inventory value, demand sources and revenue opportunities

  3. Findings

    Analyses consolidated into findings, hypotheses and recommendations

  4. Priorities

    Prioritized action plan

    Teams validate priorities

  5. Tracking

    Progress, blockers and observed effects on performance metrics

AI monetization management. The solution produces documented findings and priorities for publisher teams to review and act on.

Deliverables

  • Documented diagnosis

    Performance gaps, relevant segments, supporting data and hypotheses to verify.

  • Prioritized action plan

    Corrections, dependencies and metrics, with a roadmap covering owners, deadlines and milestones.

  • Improvement tracking

    Progress, blockers and observed effects on performance metrics.

Scope and control

This is a custom design and development offering. Its scope depends on available data and access, with additional sources included as needed. Consent and identification analysis concerns technical signals. Teams validate priorities, implement actions and track the results.

The scope, deliverables and success criteria are defined for each engagement before work begins.

What would help your team make better monetization decisions?

Discuss your current reporting, the questions it leaves open and the tools and data available. We can assess a suitable solution scope.